Published by msn

FreshTrack, a digital platform, has announced the launch of a new collaborative maritime solution for end-to-end transport. This solution complements FreshTrack’s logistics offering on the Moroccan market. Developed in collaboration with the leading freight shipping companies, this solution aims to simplify the customer journey and offer real-time visibility and traceability to control product and information flows.

Thanks to this new service, customers can access a wide range of products that facilitate their export and import logistics operations. They can consult maritime schedules from partner shipping companies, manage their orders, track shipments and cargo travel conditions in real time, as well as share visibility with the destination customer.

FreshTrack connects all supply chain players. This new maritime solution complements the land transport offering already launched in 2021. Why a maritime solution? Maritime transport is the main mode of transport in international trade. Digitalization is the best response to simplify operations associated with this mode, which are characterized by their complexity and the multiplicity of stakeholders involved

— Ahmed Benhaddou, CEO of FreshTrack

FreshTrack continues its strategy of dematerializing logistics processes for import and export, using Moroccan talent and the latest information and data technologies. Their services are now available to the Moroccan and international logistics community.

Connecting all players in a digital environment such as FreshTrack enables is a source of potential savings and operational performance for all players in the global logistics chain

— M. Benhaddou